About NativeYukti
A native advertising agency built around one discipline, run by someone who publishes the numbers behind the claims.
Who runs NativeYukti
NativeYukti is run by Anuj Kumar, founder of SEO Yukti, an Electronics and Communication engineer turned digital marketing professional based in Sultanpur, Uttar Pradesh, India.
He has concentrated on one discipline above all others: native advertising on Taboola and Teads. That means understanding how readers on premium publisher sites respond to sponsored content that reads like editorial — and building campaigns around that behaviour rather than around assumptions.
How we work
An engineering background produces a data-first habit. Every campaign decision is made against click-through analysis, A/B test results, funnel analytics and cost-per-lead tracking rather than instinct. Where we publish benchmarks on this site, they come from accounts we actually run — including a campaign that averaged $0.019 per click across 191,994 clicks on Indian inventory.
Campaigns across four verticals
Finance, education, SaaS and local services.
Native advertising specialist
Taboola, Teads, MGID and Revcontent.
Who we work with
- Finance brands targeting high-net-worth individuals
- EdTech platforms scaling course enrolments
- SaaS companies reducing customer acquisition cost
- Local and service businesses needing qualified leads rather than impressions
Why this site exists
Most writing about native advertising is either vendor marketing or recycled from other blog posts. We publish what we can verify: platform specifications taken from official documentation, benchmarks from real accounts, and honest notes about what does not work.
That includes saying so when a tool, platform or tactic is a poor fit. Where an article contains an affiliate link, it is disclosed at the top of that article and the limitations of the product are stated alongside its strengths.
Free tools
We build the tools we use ourselves and publish them free, with no signup: a campaign planner, a headline analyzer that checks copy against network policy, a budget calculator and a Meta vs native comparison.
Beyond client work
Anuj also teaches native ads, SEO and online income strategy on the SEO Yukti YouTube channel, and works in emerging areas such as Generative Engine Optimization and Answer Engine Optimization — preparing content for how AI search surfaces answers.
Get in touch
Email anujitag@gmail.com or call +91-6386779770, Monday to Saturday, 10am to 7pm IST. Full details on our contact page.